What you need to know about Notes feature | Social Shout posted on the topic | LinkedIn (2024)

5 non-negotiable elements for organic growth on Instagram👇🏻On Instagram, achieving organic growth is all about strategy. It's a well-coordinated journey, and without a defined plan, your Instagram presence could be lost in the digital maze. Let’s explore the five key elements for organic growth on Instagram: 1. Competitor Analysis:Start by examining what others in your field are up to. Understand what works for them and what doesn't. Learning from your competitors empowers you to make informed decisions about your Instagram content.2. Content Pillars:Think of content pillars as the main topics you want to talk about. Break them down into specific content ideas. This keeps your posts organized and ensures that you cover a variety of things your audience cares about. 3. Buyer Persona:This is about understanding who your followers are. Create profiles of your typical followers (buyer personas) and figure out what they like. Tailor your content to match their interests and needs.4. Customer Journey:This involves mapping out the path someone takes from discovering your brand to becoming a customer. Understanding this journey helps you create content that guides people through each step.5. SMART goals:SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. Your goals should be clear, trackable, realistic, connected to your strategy, and have a deadline. This ensures you're working towards something concrete. Remember, having a clear purpose for each piece of content and engaging with your audience are also vital to your Instagram success. SAVE these tips and apply them to your strategy!

3 things you need to start doing if you want to attract the right followers ⬇️Attracting the right followers is a key element to building a strong and engaged community on social media. Whether you're an entrepreneur, influencer, or professional, having the right audience is crucial for success. But how can you ensure that you're attracting the right people who are genuinely interested in what you have to offer? Here are three essential strategies that will help you do just that:1. Have content pillars: It all starts with clarity in your messaging. Define your content pillars – those core themes or topics that represent the essence of your brand or expertise. When you focus on consistent content related to your pillars, you establish yourself as an authority in your niche. This clarity in your content will resonate with your target audience, making it more likely to attract like-minded individuals who share common interests and values.2. Engage with your audience: Social media is a two-way street. It's not just about broadcasting your message; it's also about actively engaging with your followers. Respond to comments, ask questions, and initiate discussions. Meaningful engagement not only shows that you care about your audience but also keeps you visible on their feeds.3. Use the right keywords with hashtags: Research and identify the words and hashtags that your potential followers might be using when searching for content in your niche. Incorporating these relevant keywords and hashtags into your posts boosts your discoverability and places your content in front of the right eye. This strategic approach ensures that your content reaches those who are genuinely interested in what you have to say, leading to a more engaged and interested following.In conclusion, attracting the right followers is about more than just increasing numbers. It's about fostering a community of individuals who resonate with your message, values, and expertise. By implementing these three essential strategies, you'll not only attract the right followers but also create a vibrant and valuable community around your brand.

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Instagram is the perfect platform to get your ideal clients to reach out to you. If it’s still not happening for you yet, here are the four impactful shifts you can make to attract them consistently:• Make it as easy as possible for potential leads to take action. Provide options such as 'comment' or 'DM.' By lowering the barriers to interaction, you encourage meaningful conversations and connections.• Utilize specific Calls to Action (CTAs) like 'WORKSHOPS' and 'COACH.' These targeted CTAs help you understand precisely which piece of content prompted your leads to reach out and what challenges they're looking to address.• Align your posts with your content strategy every month. This consistency ensures that your content reaches new audiences, builds trust with your followers, and naturally inspires people to want to collaborate with you.• Start by providing immense value. Demonstrate your expertise to the point where your credibility shines through. Then, seamlessly tie it back to your offerings. Showcase how they can work with you to address specific issues they may be facing.What are your favorite techniques for attracting leads on Instagram? Share your insights below!

This is what you should be doing on social media during the holiday season👇🏻Nobody wants to be sold to during the holiday season when everyone is already selling to them. So, if you want your brand to stand out from the rest, you need to follow these three tips: * Personalization: Make it about them. Discover what your audience craves during this festive season and tailor your offerings to meet those needs. Craft messages that feel like a personal connection, not just a sales pitch. * Building Hype: It is never too early to start talking about your holiday specials. Do not miss the chance to tease your specials in advance and ALWAYS add an element of exclusivity to amplify interest.* UGC Content: This is not the time to post fancy product photos. Your audience needs to envision themselves using your product. Honest reviews and content featuring your offerings can be more compelling. Incorporating these practices will not only distinguish your brand but also build lasting relationships with your audience. SAVE it for later!

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This is how the Instagram Algorithm works in 2023👇🏻But first, what exactly is the Instagram Algorithm?It's not just a complex set of processes; it's a smart system designed to keep you engaged on the app by showing you content you'll love. Each algorithm ranks content based on different factors:* Feed Algorithm: Your activity in-feed* Stories Algorithm: Stories you’ve viewed or engaged with in the past* Explore Page Algorithm: Your activity in explore page and information about the post* Reels Algorithm: Your activity in Reels and information about the reel (and the person who posted).What signals does it use to make predictions?1. Information about the post2. Information about the poster3. Your activity4. Your interaction history What engagements are MOST important to the Instagram Algorithm?1. Is the post likely to be liked or commented on?2. Is this a post someone would save and come back to?3. Does this post include a CTA? In a nutshell, understanding these insights can help you boost your presence on the 'Gram. So, stay engaged, create compelling content, and keep those algorithms working in your favour!

This is what people don’t tell you about growing on Social Media!👇🏻In the ever-evolving landscape of social media, success isn't just a matter of chance. It's a journey paved with strategy, creativity and a dash of patience. Here’s everything you should know:1. Identify your purpose: Before you start creating content, ask yourself: Why are you here? Is it to inspire, entertain, or inform? Knowing your purpose is like setting the destination on your GPS. It guides your journey.2. Digestible Content: Second, once you start creating content, you need to make it easy for people to understand. You have 6-12 seconds to get your message out and it needs to be easy to read. It’s not just about algorithm hacks, you need to understand the type of content the human brain is more compelled to look at and their attention span. 3. Hard truth: Sometimes, growth doesn't happen despite your best efforts. It might be due to the quality of your content. Here's how you can improve:* Film your content on 4K or cinematic mode* Keep your reels under 20 seconds* Use quick and easy transitions* Have a clean background while filming4. Consistency and patience: Rome wasn't built in a day, and neither is your social media presence. On average, it takes 2-3 months of posting consistently to see growth. Be patient, stay consistent, and enjoy the ride!In conclusion, remember that social media growth is a journey filled with valuable lessons. Save these simple yet effective tips and keep using them to steer your path to success!

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Instagram will now let you add up to three collaborators on posts and reels: Here’s everything you need to know about it!👇Instagram first launched Collaborative Posts back in 2021, which gives users the capacity to share credit for a single post with another account. Up till now, that’s been limited to a single collaborative account, but NOW, you’ll be able to include more partners on a single post/Reel, with all contributors able to access organic insights, including view counts, like counts, etc. This feature will provide more ways for users to engage with each other in-stream, which is very helpful for influencer marketing. But for regular users, it could add more ways to tag and boost their friends in the app, exposing other accounts for their audience to follow. Enhancing engagement is a great way to make the platform more sticky, by getting people to interact more, which helps to boost community networks in the app. In conclusion, Instagram's Multi-Partner Collaborative Posts expand horizons, spark innovation, and fuel meaningful connections. So go ahead, team up, and let your creativity shine! ✨

6 Strategies to keep your Social Media on-brand!👇🏻Social media has become an integral part of modern-day marketing strategies, enabling companies to reach out to their target audiences more efficiently than ever before.With the proliferation of different social media platforms, companies must maintain a consistent brand voice across all channels. This not only helps in establishing a strong brand identity, but it also enables companies to effectively engage and inform their audiences.Here are 6 strategies that you must follow to keep your social media on brand:1. Educate your audience: Empower your team with an intimate understanding of your brand's essence. Educated minds are brand-aligned minds. 2. Choose a consistent colour palette: Imagine social media as a canvas, and your colour palette as the brushstrokes that define your brand. A unified palette and logo across platforms make your brand instantly recognizable. 3. Craft a content mission statement: A great tool for your arsenal is a content mission statement. Usually, it’s a sentence that outlines your target audience, what you want them to gain from your content, and why they should come to you for this information instead of somebody else. Measuring your social media content against this mission statement will help ensure a consistent point of view across all platforms.4. Use consistent keywords: Develop a set of keywords that resonate with your brand's core, weaving them into your content to create a symphony of resonance. 5. Create a thorough brand style guide: A concise brand style guide is your brand's playbook. With tone, visuals, and strategy in sync, your team creates harmonious content that speaks volumes. 6. Publish ‘Hero Content’: A good strategy to start would be creating ‘hero content.’ This means that you’re able to take this one piece of content, break it apart and carry it out across different social media channels. This method will help you create consistency across your channels, link them back to each other, create further engagement and more.Take this as your sign to engage, inspire, and build a brand that resonates across platforms. Did you find these tips helpful? Share your thoughts below!👇🏻

How to Create Standout Reels: A Guide by Meta! 👇🏻Meta has published a new, 7-page ‘Reels Creative Mini-Manual’, which outlines a range of tips on how to improve your Reels creative and tap into key usage trends and behaviours.You can download the full guide, but in this post, we’ll take a look at some of the keynotes: * The main focus of the guide is helping creators speak the ‘language of Reels’, which Meta describes as a style that’s entertaining, digestible and relatable all at once. * The guide provides a more in-depth analysis of this approach, including breakdowns of the key technical considerations. * There are also specific notes on how to maximize your Reels engagement, through the incorporation of music and visual effects. * Meta has also included specific breakdowns for each of the ‘languages of Reels’ elements to assist in your strategic planning. There are also insights into Reels usage growth guide that are worth noting:* 3.8 billion people are using one of Meta’s apps and services every month. * 24% increase in time of Instagram usage ever since reels have been launched. * 2 billion daily re-shares of reels doubled over the last 6 months. Reels have rapidly become an important consideration for both Facebook and Instagram campaigns. However, a critical trend of note is that – social apps are becoming less about social interaction and more about content discovery, with people then sharing what they find with friends via messaging apps instead. As a result, Reels are getting more and more attention, and as such, they should, at the least, be on the radar of all marketers as a potential avenue for promotion to maximize brand awareness and response. So in that respect, this guide could be very useful indeed.